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Generation Deluxe

Consumerism and Philanthropy of the New Super-Rich

by Iris Nowell

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business, consumer behavior, business ethics
list price: $24.99
also available: eBook
published: 2004
publisher: Dundurn Press

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.

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Contributor notes

Iris Nowell is the author of five books. Writing her 1996 book, Women Who Give Away Millions, has given her a solid foundation of philanthropy, the not-for-profit sector, and the wealthy. She has also written a memoir of Canadian artist Harold Town, and a biography of artist, filmmaker, and impassioned feminist, Joyce Wieland.

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